The solutions that customers of IRI, The CoSort Company (not Chicago IRI)* in these areas often resemble those in E-commerce, where the measurement of buyer behavior, the determination of product preferences, and the building of brand loyalty ultimate goals is. Furthermore, cybersecurity is today a important factor when choosing the consumer, of a retailer or a brand.

To identify the best mix of consumer segments and advertising campaigns ahead of the competition, marketers need the fastest access to the most accurate information. To achieve this goal, the smartest solution architects use the simplest and most cost-effective data manipulation infrastructure tools like IRI CoSort Therefore, PIM solutions such as Ivis Sonetto are supported by CoSort.

For more advanced data integration, governance, and analytics requirements, you can use integrated customer data integration (CDI, ETL), cleaning, masking, and data wranglingBusiness IntelligenceFunctionality of IRI Voracity platform to capture, filter, transform, segment, standardize, mask, convert, and visualize data from different platforms (e.g., POS, RFID, marketing databases, and demographic data). The output of this process – often achieved in a single job script and I/O pass – is meaningful information in report format(s) or a manageable handover (subset) to an OLAP or data visualization tool.

With IRI software and optional Value-added services Can you

1. Fast Data preparation for the decisions that establish or break customer relationships.
2. Creation and management of Master data, the „Single Version of Truth,“ which from heterogeneous Data sources origin.
3. Automatic classification, search, cleansing, and unification of data based on pattern, fuzzy match, and dictionary searches.
4. Deidentification personal identifiable information (PII) and primary account numbers (PAN) to remediate data breaches and comply with privacy regulations.
5. Utilizing the proven performance of CoSort or interchangeable Hadoop engines, along with a familiar, ergonomic, and extensible IDE Based on Eclipse.

Our customers in this area include manufacturers of trade, industrial, and consumer goods, chain stores and their ASPs, who process sales, distribution, inventory, customer, supply chain, and employee data.