IRI customers in this segment can IRI Voracity ETL platform or the decades-old, tried-and-true IRI CoSort Utilize engines to integrate, prepare, and process large volumes of purchase-relevant reference data:

• Sales and booking rates
• Consumer and demographic surveys
• Financial data, including price indices, real estate markets, and insurance risks
• Marketing and Prescription Databases
• Catalog and Rewards Program Subscriptions
• WeblogsClickstream analysis)

Identify, cleanse, and assist with reporting on purchasing behavior. Lead the Integration of customer data and the capture of change data in high-volume Data Warehouses and e-commerce data warehouses, operational data stores, Data Lakes and Flat Files through. Use your preferred BI or analytics tool, or leverage compatible analytics and machine learning tools such as KNIME, to predict the behavior.

If you are concerned about data privacy, classify, discover, and protect PANs, PHI, or other PII subject to regulations such as GDPR, HIPAA, and PCI-DSS, which are governed by Voracity (or standalone) IRI FieldShield, CellShield, or DarkShield discovery and Masking tools are included. And the DB subset and synthetic data provided by Voracity Test data (IRI RowGen) Tools help you prototype and demonstrate databases and applications safely and intelligently.

In summary, IRI Voracity as Production analysis platform functions that help you pre-process data, large and small, to efficiently and cost-effectively profile demographic and geographic segments, execute and analyze marketing programs, conduct branding and loyalty campaigns, manage master data, and optimize revenue through advertising, pricing, and promotion decisions. And that also included features assist you in masking production or generating test data to minimize data breaches and compliance risks while optimizing analytical results.