A Production Analytic Platform


Bridging the Data Warehouse and the Data Lake

Produce Insight As You Prepare Big Data


The whole point of collecting data is ultimately to produce information and insight. And the better informational pictures your data can paint, the better decisions you can make. To reach those decisions today however means being able to 1) rapidly integrate an increasing volume and variety of raw data, and 2) seamlessly derive analytic insight from it through meaningful reports and displays that you trust. If you can do both quickly and cost-effectively, you can outpace competitors who cannot.


The IRI Voracity data management platform is the fastest, most affordable place to combine the activities of big data integration and wrangling with immediate reporting or third-party analytic applications. Voracity provides a modern, metadata management framework for data discovery, integration, migration, governance and analytics in Eclipse.


Powered by IRI CoSort or Hadoop engines, Voracity offers embedded BI, data wrangling, or a hybrid of the two, during optimized, task-consolidated data manipulation jobs.


Introducing the Production Analytic Platform

Because of its unique combinatory capabilities, Voracity is also an enabler and accessible manifestation of, a new data integration paradigm called the Production Analytic Platform. Defined by data warehouse expert Dr. Barry Devlin, the purpose of a Production Analytic Platform is to equalize and combine the informational world of using data for insight with the operational one of processing and actioning it.

By performing and combining data integration, governance, and analytics directly in Voracity, you can:

  • de-layer the data warehouse by combining operations in one pass
  • stop buying more hardware (like ELT appliances) or taxing DB users
  • incorporate data discovery, cleansing, masking, and metadata management
  • eliminate the complexity and expense of legacy ETL and specialty data wrangling tools
  • end the war of words and operational dichotomies between data warehouses and data lakes
  • create insight and digital business transformations much faster and more affordably than ever before

Again, the point is that Voracity can simultaneously process and present data, or feed wrangled results to your visualization tool faster display.

Dive Deeper


Take a closer look at this paradigm through the resources below, and understand what is now possible -- and affordable -- only with IRI Voracity:


See Also

Data Integration Whitepaper

Data Integration Paradigm Schematic

A complete look at the major data integration paradigms.

Download the PDF here.

Business Intelligence Solutions

A formula 1 car

Solutions for business intelligence and analytics,

details here.

A Fresh Look at Data Preperation

Magnifying glass looking closely at data

An article looking at how to improve data preperation,

check the Blog here.

Big Data Manipulation Podcast

The Outlook Series logo

Outlook Series podcast discussing big data manipulation,

click for details here.

Data Warehouse / ETL Solutions

A diagram of the ETL process

Solutions for datawarehouse and ETL,

click here.

The Voracity Gui

Screenshot of the Voracity GUI

A look at the Voracity interface in IRI Workbench,

details here.

Embracing Velocity with Voracity

A timelapse of a high speed city at night

DBTA article analyzing the speed of Voracity,

click here for the PDF-article.

Big Data Provisioning

A group of business people looking at a computer

No impact on production. Major the time and cost savings,

check details here.